
The Beauty Business Strategist
you gotta be in it to win it.
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A salon business consultant offers strategic support for beauty professionals who want to elevate their business with clarity and confidence. Whether you’re an independent stylist, suite renter, or salon owner, a consultant can help you refine your pricing, strengthen client retention, streamline daily operations, and develop a brand that sets you apart in a saturated market. With industry expertise and tailored solutions, salon business consulting empowers you to make informed decisions, avoid costly mistakes, and build a more profitable, sustainable beauty business.
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The Beauty Business Strategist helps new stylists turn their hustle into something real. Whether you’re fresh out of school or finally done with toxic salon drama, this is your step-by-step guide to going solo, setting prices, booking clients, and building a brand that actually feels like you.
Meet Your Strategist
My name is Tara Murphy
I’m not just another business coach — I’m a beauty industry insider with nearly 30 years of hands-on experience as a hairstylist, small business owner, health coach, yoga instructor, and even a belly dancer.
(Yes, seriously — I know a thing or two about balance.)
I’ve built a successful hybrid "yoga" salon from scratch, with only basic business knowledge, navigated the rollercoaster of entrepreneurship and also Covid. I've learned firsthand what it takes to create a small business that doesn’t just survive — but actually thrives without sacrificing your health, body, sanity, or soul.
Now, I help stylists and beauty pros turn their passion into real, sustainable businesses — with clarity, confidence, and smart strategy.
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Single Strategy Sessions
Pick your focus , get real results.
90 minute sessions.
Done in-person or over Zoom
The Game Plan
Business Setup and Salon Launch
For new stylists and salon owners who need a clear roadmap
$325
I'm a Hustler, baby
Pricing , Booking and Marketing Strategies
Fix your money leaks, fill your books, and market like a boss.
$325
Player Hater
Client Relations & Reputation Management
Handle client drama, build a 5-star reputation and protect your peace
$325
Packages
(your best value)-
Sound like what you didn't know you needed? Until now.
Walk away with 1 custom strategy, no obligation.
Let's jump on a free 15 minute call and start building the business you actually want.
*Booking availability coming in June!
01
The Game Plan
Business Setup & Salon Launch Strategy (90-Minute Power Session)
Just finished beauty school and feeling lost and overwhelmed? Ready to open a salon and not sure where to start?
I can help. From legal paperwork to location scouting, setup costs, and branding, this 90-minute deep dive covers everything you need to launch your salon the right way—without wasting time or money.
~How to legally set up your business including LLC knowledge, choosing the right booking software, etc.
~Location sourcing & cost breakdowns
What’s worth it & what’s not.
~Salon setup tips that save thousands (without looking cheap.)
~Insider tricks to make your salon feel high-end—on any budget.
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Perfect for: New stylists, stylists looking to make the shift from hair dresser to small business owner and new owners who need a solid business foundation.
03
Player Hater
Client Relations & Reputation Management (90-Minute Session)
No more drama—How to run a business that clients (and you) love.
You can be the best stylist in the world, but if you don’t know how to handle clients, set boundaries, and build a killer reputation, your business will suffer. This session covers how to manage clients, avoid burnout, and build a brand that people trust and recommend.
- How to communicate like a boss (clear, strong, professional—never weak or aggressive.)
- Avoid nightmare clients (red flags & how to handle them.)
- Build a high-end reputation (so you become THE go-to stylist in your area.)
- Moderate drama like a pro—clients, coworkers, and industry BS.
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Perfect for: Stylists who want to elevate their reputation, reduce stress, and build a client list full of people who actually respect them.
02
I'm a Hustler, baby
Pricing, Booking & Marketing Strategy (90-Minute Session)
Undercharging? Overworked? Struggling to Get Clients? Let’s Fix That.
You’re so talented! But if your pricing, booking, and marketing strategy sucks, your business will struggle. This session helps you set the right prices, create a seamless booking system, and build a marketing plan that keeps your chair full—without the burnout.
- Set the perfect pricing (stop undercharging, start making real money.)
- Automate your booking system (so clients book while you sleep.)
- Market like a pro (social media + word-of-mouth growth strategies.)
- How to attract loyal, high-paying clients—without desperate discounts.
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Perfect for: Stylists who want consistent, high-paying clients and a business that actually runs smoothly.
Your business should work for you—not the other way around.
04
The Real MVP
VIP Business Audit & Custom Action Plan (2.5 Hours)
​​For the stylist who’s ready to treat their business like a real brand.
This is your chance to sit down, get audited, and walk away with a game plan that’s bold, profitable, and actually works.
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Who It’s For:
• Seasoned stylists feeling stuck, scattered, or ready to restructure
• Business owners wanting clarity around services, pricing, and client flow
• Anyone who’s been winging it… and wants to stop
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What You Get:
Part 1 – Full Business Audit :
We’ll go over every piece of your business—what’s working, what’s costing you money, and what’s straight-up dragging you down.
Topics we’ll cover (depending on what YOU need):
• Services + pricing breakdown
• Brand message + client attraction
• Online presence (IG, website, booking flow)
• Client experience + retention
• Boundaries, burnout, and backend
• Business structure, profit gaps, or scaling questions
Part 2 – Strategy Session:
We’ll create a custom, actionable plan to fix what’s not working, elevate what is, and give you clear next steps to boss all the way up.
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Optional Add-On (Post-Call):
• 30-min follow-up ($111) within 30 days for progress check & realignment